My love for art and design was part of my identity since my childhood. I was a very creative child, constantly with a pencil in my hand. I still have somewhere those magazines and books I have designed (and I can proudly share them if you would like to see). Since a few years ago I have revisited my drawing passion, and my friends know me as a portrait girl , often contacting me to draw a portrait as a gift for their loved ones. Although I was not always only artsy girl, I enjoyed rational subjects at school, so I went to study economics and marketing at the University. I especially enjoyed researching and writing my dissertation thesis about the Moral hazard and Creative industries. My experience and interests brought me here today as UI/UX designer with knowledge of front-end development.
I enjoy solving problems using design thinking methodology. I love the sense of satisfaction that comes with figuring out a complex question. I always look for solutions that are at the crossroads between aesthetic and functionality. I love arranging colours, text and imaginary in a way that makes sense and follows the design principles. The psychology behind colours and picking up the right colour palette. Importance of the typography and choosing typefaces that fits the specific brand with readability in mind. Using imaginary that tell a thousand words and is minimalistic at the same time.
I am fascinated by the power of design and how it can change the perception of almost anything. I believe that it is essential to consider the usability, simplicity and aesthetics of the design, that helps the user to have a delightful experience. Especially in these times of enormous digital consumption, users have to choose in between of endless choices. Designers have the power to encourage users to make the right decision and improve their lives.